Women’s Executive Club

Ladies, please help me welcome our newest FX member (Future Executive) to the WEC Family- Sherine Bichara. Sherine is the founder and the cosmetic chemist of SB Cosmetics specializing in massage products, anti-aging products and bath and body care. Sherine would appreciate the experience, expertise and support of the WEC ladies to grow and prosper and develop into a fully fledged WEC member.

To accomplish her career goals, Sherine would like advice and guidance in the following fields:

- Business Coach: need guidance on getting customers and revising business plan.

- Marketing Coach: regarding promoting SB Cosmetics brand and products.

- Sales Coach: Need advice on pricing the products and making a profit while working with a salesman.

- Accounting Coach: regarding structuring the financial aspect of the business.

Sherine has a vision and a goal that she is working on accomplishing the following:

- The first goal would be to focus on the distribution of massage products by targeting a wide range of spas and massage schools.

- The second goal would be to market the natural anti-aging line by introducing to Spa s or salons. It includes serums, cleansers, toners and sunscreens.

- The third goal would be to introduce the bath and body care collections; Beautiful and refined baskets including sugar scrubs, body lotions and natural shower gel with a wide choice of exotic fragrances. Those products would be ideal for home spa.

- The fourth goal would be opening a State of the Art Lab where ladies could come and ask for their personal creams and fragrance while sipping a cup of tea.

WHAT IS AN FX or Future Executive?

An FX is a rising female executives or entrepreneurs. An FX is considered an associate member of WEC and will be committed to spending quality time with us at luncheons and other activities. By providing coaching and advice, and encouraging the FX candidate to network with all members, we can have a profound effect on her career and personal success. An FX is a junior member of WEC and will need guidance and support from all of us.

HOW can you participate?

An FX member will have the privilege of getting the mentoring from a member. A mentor will spend 2 hours/ month supporting the FX in a specific area of the WEC member’s expertise ( this can be accomplished by spending time in a work environment, via phone and email or via a face to face meeting). The mentor will support the associate member and the associate member will follow up with the mentor’s recommendations. We believe the benefits of this mentoring program will be rewarding for the FX, the mentors and Women’s Executive Club. We hope Sherine will reach her highest potential as we share our enthusiasm, experience, and energy with the WEC family!

Thanks,

Chaadia

For more than 30 years, I have been a trademark/copyright lawyer. I help businesses protect their brands [trademarks] (including logos and slogans) and original creations [copyrights] such as books, websites, sculptures, software. Among the things that I do for my clients are: file trademark and copyright applications in the U.S. and abroad, manage trademark and copyright portfolios, design programs to protect these valuable intellectual property rights, draft and negotiate trademark and copyright licenses as well as franchise agreements. I also litigate cases involving trademark, copyright and domain name infringements, counterfeiting, and unfair competition matters, usually in federal court.

My career as a trademark lawyer began at the United States Patent and Trademark Office (USPTO). After the USPTO, I served as in-house counsel for Ralston Purina Company where I protected such famous trademarks as PURINA DOG CHOW dog food and TWINKIES snack cakes. From Ralston Purina, I moved to Borden, Inc. where I was the guardian of trademarks such as ELSIE THE COW and CRACKER JACK candied peanuts and popcorn. Since working as in-house counsel, I have been working in law firms, primarily in Washington, D.C. and here in Florida.

As a native Floridian who was born and raised in North Florida, I love the sunshine and the beaches and I definitely don’t miss the cold weather or snow in D.C. For the past 2 years, I have lived in South Florida

I am a GATOR (University of Florida College of Law) and an Indiana University HOOSIER (B.A.) I chose Indiana University because at the time it had one of the only professional level college ballet departments in the country.

In my spare time I enjoy attending cultural events such as the symphony, theatre and ballet. If any of you would like to go to a cultural event and you would like someone to join you, just let me know. Gardening is another one of my pastimes as is traveling. I love exploring new places and cultures. I also love historic places which is why D.C. appealed to me. I lived just a few miles from Mount Vernon.

In 2009, I was honored to be the Woman of the Year for the Leukemia and Lymphoma Society for South Florida.

I am looking forward to getting to know each and every WEC member and making many new friends. 

My name is Lynn Davila and I would like to thank all of the wonderful women in this organization for making me feel welcome.

I was born and raised in Miami Beach. Went to Florida Atlantic University for psychology and took all of that knowledge and went into retail management. About 8 years ago, I injured my back and had to give up that career and start a new one. I now work for Genesis Automation Inc.

Our firm designs, installs, and maintains control systems for high end custom residences and small to medium-sized commercial projects: House Music, Distributed Video, Theater Design & Electronics, Lighting Controls, Security & Camera Systems, Motorized Shades & Drapery, A/C Temperature Control, and Integrated Control Systems.

I love to garden and I love NASCAR, so that is how I spend my weekends. I have a great dog that also keeps me busy.

Again thank you for all the warm wishes.

Although I am a born-n-bred Tar Heel, Florida is now my 5th US state of residence.  It only took 3 years to really get "thawed out" from living in the foothills of the Alleghany Mountains, in Corning, NY. 

During the years that I was at home with children, I had many volunteer opportunities that gave me a broad range of experience working with nonprofit organizations.  I enjoyed working with Girl Scouts, but I also sat on the Boards of Directors for two vastly different NPO’s.  When I was able to return to the work force, I sought a position with a local nonprofit in Steuben Co, NY.

Working for this nonprofit was a challenge.  I was able to bring a visibility to the organization that they had never had, and was able to keep the name in front of the press in a positive light.  Now, working for a major corporation and being on the "giving" side rather than the asking one, I am pleased to be able to reach such a variety of fabulous organizations here in Broward County. 

My family includes my husband, adult daughter and son, and 2 insane cats.  I’m a mad knitter, working amongst a variety of projects at any given time, but I used to teach English smocking, tatting, and a variety of specialized sewing machine techniques, including French Lace work and piecework.  You will always find me with a book close by!

Thank you for extending membership to me and the opportunities for both professional and personal growth among executive women.

I grew up in Ft. Lauderdale but left to pursue my education at the University of Florida. While there, I earned a B.S. in Marketing and an M.A. in International Relations. I was also fortunate to spend a semester living and studying in Salamanca, Spain. After completing my master’s, I relocated to Virginia to pursue a career in study abroad program administration. While there, I met my husband, Steve Sjoblom, who is also a study abroad alumnus, and who shares my love of cultural immersion and travel.

In 2003, I became the first Director of International Programs at FIU and came home to South Florida. This new position required a lot of financial work with faculty members to create self-sustaining, academically rich, study abroad programs and with students to create financially viable study abroad experiences. Steve and I welcomed our son, Robbie, in 2006 and I decided to use my maternity leave to explore how to better utilize my financial skills and experience. With the help of a fantastic career counselor, I decided to become a financial advisor and specialize in working with women.

In 2007, I became the Business Development Manager of Twenty-First Century Financial Group, Inc. in Ft. Lauderdale. Twenty-First Century Financial Group, Inc. was founded in 1997 and is committed to helping our clients achieve their financial goals while always maintaining the best interest of our clients. I am very fortunate to be able to work in this industry always knowing that my firm is most interested in the client’s well-being. My primary responsibility at Twenty-First Century Financial Group is to develop new relationships with potential clients and educate them about the services that we offer.

To reach Christine, email her at: csjoblom@bellsouth.net.

My name is Mili Orsini and I am one of the newest Members of WEC. I was born and raised in Puerto Rico, I have a 15 year daughter, a 10 year old son, and three step daughters, ages 16, 13 and 8, and a step-son, age 11, who keep me very busy. I have a B.A. in Advertising from the University Of Detroit, MI, and an M.B.A. in Management from the Universidad Metropolitana (Ana G. Mendez University System) in Puerto Rico. I am an avid reader and photographer and love spending time with my family and friends.

I spent the last 20 years in the Insurance business and recently transitioned into a new business path to realign my strategy with the new evolving economy. I have recently established my own consulting company and I am currently partnering with a leading technology firm developing sales volume for cloud infrastructure products. I have enrolled over 15 sales representatives as my direct agents to represent my Cloud Computing product line and I am expanding the reach of my business into the Hispanic market. I am also an independent faculty professor for the Ana G. Mendez University System, Miramar Campus.

It is a real pleasure to have the opportunity to become a Member of your organization. I am looking forward to spending time and getting to know the wonderful ladies that are part of this prestigious group.